VIDEO : What Is A Negroni?

The Negroni is a cocktail typically made with Campari, sweet vermouth, gin, and a bit of orange peel.
The popular cocktail's known for its signature bitter flavor that many either dislike or absolutely love.
Business Insider says the drink was created in Italy 100 years ago and there are dozens of variations of it.
The drink is said to be a spin-off of a different cocktail, an Americano.
Its taste can be divisive, but some say you just have to get used to it.
In Italy, this drink is typically enjoyed at an aperitivo hour.
Each year there is an entire week dedicated to the Negroni. This year it's June 24-30.