VIDEO : Did ?Avengers: Endgame? Joke Help Build-A-Bear Sales?

Comicbook.com reports 'Avengers: Endgame' fans are still discovering new things!

Rocket Raccoon got attention recently for an emotional Easter egg onscreen.

Tony Stark sassed Rocket by saying ?Until this exact second, I thought you were Build-a Bear.?

The joke went noticed by Build-a-Bear CEO Sharon Price John, who said it may have helped increase sales!

'Avengers: Endgame' is now in theaters.