VIDEO : Kim Kardashian Applies for Beauty Trademarks for Two-Week-Old Psalm West

Kim Kardashian West and Kanye West have not wasted any time getting their new bouncing baby boy set up for his future business endeavors. The parents of 2 week-old Psalm West have filed over a dozen separate trademark applications for his name, as well as a host of products he may someday want to produce. According to Allure, the bulk of the trademark applications cover skin and hair care, but others secure a range of products, like baby care items, jewelry, and even computer software.