(CNN) As branding goes, being the "Ted Bundy programming service" might seem like a dubious title. Yet Netflix continues to mine that vein with "Extremely Wicked, Shockingly Evil and Vile," a movie that stars Zac Efron as the notorious serial killer, and Lily Collins as the woman with whom he was involved. Netflix premiered the four-part documentary "Conversations With a Killer: The Ted Bundy Tapes" in January, unleashed amid a mini-wave of projects devoted to what has been called "celebrity monsters." The Bundy series was produced by veteran documentarian Joe Berlinger, who makes a rare foray into scripted entertainment by directing this movie, which derives its title from the way the judge at Bundy's trial characterized his killing spree.