Discovery and Chip and Joanna Gaines, the stars of the HGTV show Fixer Upper, formally announced plans for a new media venture.
The new multiplatform company is expected to launch in 2020.
It will include rebranding DIY as its linear channel, and a TV Everywhere App.
A new OTT product will feature live and VOD content including new short-form and long-form content is expected to launch following the rebrand of the linear and TVE services.
Chip and Joanna Gaines will be chief creative officer and current HGTV President Allison Page will be president of the new venture.
?Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together,? said Chip and Joanna Gaines in a joint statement.