VIDEO : A.I.-Powered Interactive Voice Ads Being Texted By Pandora

According to Digital Trends, "Talking to ads may not seem like the ideal way to spend your time when you?re trying to relax to some tunes, but Pandora may soon have you doing just that. The music streaming service is planning to test interactive ads that are designed to encourage responses from listeners. Eric Picard, Pandora?s vice president of product management, said, ?Voice interactivity has already changed the way consumers interact with brands on smart speakers, and we believe voice will change the very nature of the way consumers interact with brands on Pandora."