VIDEO : Rapper Nipsey Hussle Killed In L.A. Shooting

In 2010, Hussle founded the record label All Money In, which he debuted with the release of "The Marathon," the rapper's fifth official mixtape. His 2013 "Crenshaw" release sold more than a thousand cassettes each priced at $100, according to his Press Atlantic Records biography. Last year he launched the first Marathon Clothing smart store at 3420 W. Slauson Ave. in Los Angeles. Pharrell Williams wrote Hussle was about "something.. positive and for your community in every chance you had to speak.. and because of that You inspire millions.. millions who will uphold your legacy forever."