VIDEO : Michel Bublé Super Bowl Ad Will Play With His Funny Name

(CNN) For Michael Bublé, poking fun at his distinct last name is nothing new. The four-time Grammy winner stars in PepsiCo's new Super Bowl ad for their sparkling water, Bubly, and the premise of the spot is a play on the singer's name. "It's not the first time people have taken advantage of my name and making fun of it," he said. "I remember walking onto the set of 'Saturday Night Live' (in 2010) and me and Jon Hamm were talking and Seth Meyers walked up to us and he said, 'Listen, I've written this thing, it's really funny it's called Hamm and Bublé -- it's a sketch about Jon owning this place that only sells the finest pork and champagne products.'