Forget TV ads, many stars are open to being brand influencers on Instagram.
According to Business Insider, lucrative brand deals can pay millions.
A Netflix documentary "The American Meme" dives into how social media stars and influencers make money on Instagram.
This includes interviews with celebrities like DJ Khalid, Emily Ratajkowski, and Hailey Baldwin.
Baldwin admits that she was once paid $150,000 dollars for a post. She says some people can make up to a million per post.
Brands like Procter & Gamble, Benefit Cosmetics, and Pizza Hut reportedly approach influencers and help them craft posts with the hope of their product appealing to the star's followers.
Model Matthew Felker explains, "You need to post a picture of yourself sitting at this pool with your feet up, with these shoes on. You need to use these hashtags, post it at this time."
16-01-2019 - Vidéo
