Uproxx reports that Netflix is launching an expensive Oscar campaign for 'Roma.'
According to the prognosticators at Gold Derby, Roma is tied with A Star Is Born as the frontrunner for Best Picture.
Winning Best Picture would be a stunning achievement for writer/director/producer Alfonso Cuarón and Netflix.
Netflix has hosted an ?immersive experience? and cocktail parties.
They also bought a two-minute spot during CBS Sunday Morning that cost $170,000.
--Netflix .... spends millions and millions more than anyone...--- a publicist told Fast Company.
---The most expensive since The Social Network, which has often been cited in the $25 million area,? according to an in-the-know Hollywood marketer.
The Academy Awards will be held on February 24th, 2019.