VIDEO : Who Are The Three Types Of Amazon Buyers?

According to Business Insider, there are three different kinds of Amazon buyers.
That information comes from the Enterprise Edge Report: The Amazon Commerce Competitive Edge Report.
Amazon loyalists are consumers icommitted to shopping on Amazon.
E-tailers must understand what has made Amazon their default experience ? and how to lure them away.
Comparison shoppers are the segment looking at other sites before ultimately completing a purchase with Amazon.
Open-search shoppers start their online product search away from Amazon but come back for Amazon's selection, free shipping, and lower prices.