According to Refinery29.com, "Going that blonde isn't as simple as it seems... With stars like Gomez, Khloé Kardashian, Solange, Zoë Kravitz, Miley Cyrus, Hilary Duff, Lucy Liu... and Lady Gaga hopping from dark to blonde... it seems that the process is a lot easier than it looks." However, it takes a few hundred bucks, hours in a salon chair, specific after-care shampoo, and unfortunately breakage in your hair's natural texture. That's why many salons recommend someone with dry or fragile hair stray away from bleaching their hair.