According to Refinery29, "Google...just released its 2018 Year in Search, and when it comes to beauty-related inquiries, people were obsessed with one thing: lashes. The most-searched beauty question of the year: How do you apply magnetic lashes?" Magnetic promise easy application and removal. One strip goes under the natural lashes, and a second fits along the top of lashes. There are tiny magnets at the base of each strip that snap them together. They're great for anyone who can't stand eyelash glue.