VIDEO : Why Did 'Widows' Flop At The Box Office?

"Widows" is a heist movie from "12 Years a Slave" director Steve McQueen starring Viola Davis.
Business Insider reports the film disappointed at the box office in its opening weekend.
It earned just $12 million.
Why did the film flop?
Box-office experts believe the movie should have been released on a different date outside of the busy November schedule.
Crimson Hexagon did a social media analysis of the buzz surrounding the film.
It found the movie's online buzz around dropped dramatically after its first trailer debuted.