Soon Apple customers might have access to "Apple Original" films, says Geek.com. Apple just entered a multi-year agreement with A24, a New York City-based entertainment company, to create its own movies. A24 has award-winning flicks under its belt, including 'Lady Bird,' and 'Moonlight,' both of which won Academy Awards last year. According to CNBC, Apple hopes to provide free movies and TV shows to Apple device owners in 2019.