The Super Mario franchise is an iconic part of gaming history and the name behind our favorite plumber has been an intricate part of it. With heavy hearts, we report that the name behind the icon, Mario Segale, has passed away on October 27. In 1981, Segale was renting one of his warehouses to Nintendo of America. When Nintendo decided they wanted to give a proper name to Jumpman, they decided to pay homage to their landlord in the most epic way possible.