VIDEO : Older Generations Are Getting On Board With Streaming, Which Is Bad News For Traditional TV

A new Ampere Analysis report shows that subscriptions to SVOD services have grown this year after plateauing in previous quarters. Ampere senior analyst Toby Holleran attributed the growth to traditional, older consumers switching to streaming. Holleran also cautioned companies against forcing bundles on users in the future. Subscriptions to streaming services are growing again after a plateau in the US thanks to a boom in Netflix and Hulu subscribers this year. According to a report from Ampere Analysis, subscriptions to streaming video on-demand services (SVOD) were steadily increasing from Q3 2015 until Q1 2017, when numbers began to stagnate.