VIDEO : Hulu Attempts Huge Brand Make Over

Hulu isn't worried about competition.
Chief Marketing Officer Kelly Campbel told Business Insider that Hulu has plenty going for it.
The streaming service recently launched a brand refresh campaign called "Never Get Hulu."
The plan was to re-educate the market on Hulu.
Hulu make consumers aware of the range of services it offers apart from on-demand TV.
Hulu is "like a playground" for brands, Campbell said.
It offers advertising opportunities far more creative than 15 or 30-second long ads.