ComicBook.com reports a new study suggest many online trolls who sent angry messages to the cast and crew of 'Star Wars: The Last Jedi' may be internet bots.
Their intent may be to divide the community, similarly to how the technology influenced the 2016 election.
"...while it is only a minority of Twitter accounts that tweet negatively about The Last Jedi, organized attempts at politicizing the pop culture discourse on social media for strategic purposes are significant enough that users should be made aware of these measures, so they can act accordingly.
Morten Bay, a Ph.D. candidate at UCLA
The film has had divisive reactions, but art is subjective.
The film earned $1.3 billion worldwide, considered a huge success, but nearly half of the fanbase reports not enjoying the film.
But increased media coverage and fan theories may also complicate things.