The Wrap reports that Univision has a new strategy to separate Millennials from their phones.
The Network has launched an ?NBL Brand Ambassador? program.
The program hopes to drive awareness to the 11th season of ?Nuestra Belleza Latina.?
The company hopes to harness the influence of its Univision Creator Network (UCN).
UCN is a group of online creators who drive conversation around the upcoming series.
5 digital influencers will create content and amplify a conversation around the series.
They are Rosy McMichael, Ana Alvardo, Vanessa Hernandez, Yessica Hernandez-Cruz and Roccibella Volpicella.
The five influencers have a combined following of more than 5 million YouTube subscribers.
They will develop videos for NBL?s YouTube channel around topics and themes.
These topics include beauty and female empowerment.
Univision 's strategy is to lead audiences to its linear television channel.
19-09-2018 - Vidéo