VIDEO : 'Black Panther' Star Chadwick Boseman Confirmed Marvel Wants A 'Best Picture' Oscar

There's no denying that Marvel's "Black Panther" is a worldwide phenomenon. But when it comes to the Oscars, Marvel wants the top prize, best picture.

Marvel Studios is reportedly set to launch a serious Oscar campaign for the first time to get "Black Panther" a best picture nod. Business Insider says Disney has hired veteran Oscars strategist Cynthia Swartz.

"Black Panther" grossed over $700 million domestically and $1.3 billion worldwide.