Business Insider writes, "Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years. Supreme has garnered a lot of attention in the past week after copies of the New York Post with Supreme ads on the cover flew off the shelves." The company and it's products are so popular that people flock to it's new products launch parties. If you want to attend a launch party you have to register online in advance. The registration times are typically leaked on Twitter. It's are to register for a launch party.