VIDEO : Is 'Klapback Kimmy' The New Kim We Can Expect To See Everywhere?

Kim Kardashian West is known for her epic clap backs.
But some says her "shade" has gone from light-hearted and self-aware to...downright mean.
Kim Kardashian makes her money mostly because of her public image.
Kim K has to try to set herself apart and it seems she's doing that by turning her meanness up.
She consistently "claps back" at fans and celebs alike, relishing in this her newly amplified IDGAF image.
Is she making a business out of shoulder-checking people on TV and social media? Many say yes.