VIDEO : Several Music Artists Are Sporting Face Tattoos

American rapper Post Malone recently got 'Always Tired' tattooed on his face.
Rolling Stone Magazine reports that he said it felt like he was getting is eyeballs tattooed.
Post Malone isn't the only music artist getting a face tattoo.
"[It's] definitely more mainstream... it's not just for the bad guys anymore." Dow Hokoana, Tattoo Artist for Lil Wayne
Experts say artists do it for branding and attention.