Sacha Baron Cohen is pulling out all of the stops to promote his controversial new Showtime series, "Who is America?"
The Hollywood Reporter has Baron Cohen's 10-Minute Preview Clip on their website.
They describe the promo as a first-look video of his new show "online Sunday morning ahead of its premiere that night."
The clip includes the comedian decked out in costume as he dupes Philip Van Cleave a gun rights activist in an attempt to "arm America's schoolchildren to prevent mass shootings."
Baron Cohen says in the video, "They tried to stop 4-year-old children from having access to guns? What is the logic?"
The spoof series has already stirred up a pot of controversy, as Cohen successfully tricked politicians like radio host Ted Koppel and Sarah Palin who called Baron Cohen "truly sick."