VIDEO : How Did Apple Music Beat Spotify In The U.S.?

Apple Music is tens of millions of paid subscribers behind Spotify in the global market.
According to Digital Trends Apple music is now winning in the U.S.
Apple Music now has more paying users in the most lucrative streaming nation of them all.
Apple Music bests the Swedes with over 20 million subscribers in the United States.
How did they do it?
Artists like Taylor Swift signed deals for album releases via Apple Music.
Apple Music also works better with Apple phones than Spotify.