VIDEO : Celebrities Join Social Media Challenge

A hashtag is circulating social media, prompting people to post bare-face selfies. #WokeUpThisWayChallenge is bringing in all kinds of stars to join in, such as Cindy Crawford. The hashtag is trying to bring realistic images of people with no filter or makeup to social media. Crawford said it is her way to ?support the journey back to realness. The challenge is in partnership with Lady Gaga?s Born This Way Foundation.