Netflix subscribers in Italy can now opt into a more expensive top-tier plan.
TheWrap reports the streaming giant is testing a new "Ultra" package.
The package features four simultaneous HD streams and costs ?16.99 per month. ?Ultra? is also popping up in other European countries, including Germany.
?We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer the specific price points or features included in this test.? Netflix