A new study run by Wall Street firm Cowan & Co. says Netflix is by far the most popular way to watch TV. According to Uproxx, nearly 40% of those surveyed in study say Netflix is the platform they use most often to view video content on their TVs. This is well ahead of YouTube at 17%, basic cable at 12.6%, Hulu at 7.6 and broadcast TV at 7.5. The sole good news for cable companies in the study is that people who pay for cable tend to watch it more than they do Netflix.