Last Oscar season, one "elevated horror" flick released during the first half of the year proved a critical and commercial triumph en route to a best picture Oscar nomination ? that, of course, was Get Out ? and this season, another is starting to be positioned for a similar push. Enclosed was a DVD of the film along with a letter that begins, "As we enter the second half of the year and you begin to work on your awards coverage, we wanted to remind you..."