VIDEO : Instagram Turns To Video To Compete With Other Social Media Sites

Instagram is amping up its video sharing game by adding the ability to share long-form 4K videos on YouTube.

Its new feature IGTV allows users to share videos that are up to an hour long.

According to Business Insider Instagram and Facebook think video sharing is a profitable market.

CEO Kevin Systrom said there will not be any ads at the start of IGTV.

Yet did warn that it would be ?reasonable? for them to later have ads for creators to make a living.