VIDEO : Warner Bros. Exec: 'Good Movies Work Better'

Warner Bros. film chairman Toby Emmerich doesn't believe studios can hide bad movies anymore and still expect them to perform well.
I think the good movies work better. Somebody once said the best business strategy in motion pictures in quality. And I think in a world of Rotten Tomatoes and social media, what?s been proven the better the movie ? particularly in the superhero genre ? the better it performs. You can?t hide the bacon anymore.
Toby emmerich
It's been five years since the unofficially titled DC Extended Universe began with Man of Steel and WB is still figuring out what to do.
They've released five movies, but many have been subject to high levels of criticism.
Only one film during this run has been received overwhelmingly positively: Patty Jenkins' Wonder Woman.
According to ScreenRant, WB is hoping to move back in a positive direction with Aquaman coming out later this year.
There is plenty of potential for exciting and great movies, that could also make billions at the box office.