Designer Jason Wu's first fragrance has a personal touch.
He told The Associated Press at the Fragrance Foundation Awards where his scent was nominated, "It just kind of brought me back to 5-year-old me in Taiwan picking those flowers with my cousins."
In addition to jasmine, the fragrance has notes of fig and pink pepper, along with iris.
The Wrap reports that Wu's namesake eau de parfum was created in 2017 and recently released "in a bottle reminiscent of a boxy clutch he showed on the runway that fall."
Wu adds, "When we design a fragrance ... it's something that is forever... I think that scent can evoke memories like nothing else you know. Like a scent of something can bring you the richest memories back."