A new season of Marvel's Luke Cage is fast approaching, and it looks like Netflix is getting pretty creative with its marketing campaign. Fans have recently spotted a billboard on display in New York City, which promotes Luke Cage's upcoming sophomore season. ?One of the things that [Executive Vice President of Marvel TV Jeph Loeb] said is that, he described the Marvel television way as kind of an eight- or nine-lane highway,? Coker said in a recent interview. ?That means you can drive, you can cross lines, and if you hit a guardrail, they?ll let you know.