While Netflix has ramped up its original film production to net a substantial viewership, audiences still view the streaming service's film offerings as qualitatively inferior to the releases from most major film studios, according to new research from Barclays, led by analyst Kannan Venkateshwar.
As Barclays notes, Netflix recently reported that the 33 original movies the company has released in 2018 so far have gained an audience of around 300 million viewers (or an average of around 9 million viewers per film).
Barclays said that Netflix's audience for original films this year would equate to an estimated global box office performance of more than $4 billion.
But in the eyes of audiences, Netflix films are still "meaningfully worse" in quality than most studio releases, according to Barclays.
To assess audience perception of film quality, the firm analyzed the median IMDB audience ratings for all original movies released by Netflix and the top six studios at the global box office in 2018. It found that Netflix's films ranked sixth overall in median score, behind the top five studios and only ahead of Paramount.
05-06-2018 - Vidéo
