VIDEO : 'Peppa Pig' Indoor Play Center To Open In Shaghai Mall

Entertainment One has licensed its popular kid's TV property to Merlin Entertainments to become an indoor play center in Shanghai's LC Mall. The children's book and television character is set to star in an indoor attraction in China. According to The Hollywood Reporter, the planned indoor attraction, Peppa Pig World of Play, will feature ten play areas for pre-school aged fans. Merlin chief development officer Mark Fisher said in a statement, "Peppa Pig is an exceptionally strong brand, recognized and loved by families around the world". Earlier this year, Merlin launched two in-park dedicated Peppa Pig brand areas at Gardaland, Italy and Heide Park, Germany.