VIDEO : 'Solo' Doomed By Poor Marketing?

Solo: A Star Wars Story has been a huge box office disappointment. Despite hope that itt would rebound in its second week at the box office, the Han Solo origin film floundered again this weekend. A report blames the film's box office failure soundly on marketing.
The report to investors was penned by media analyst Doug Cruetz.
There's been no shortage of theories about why the film is bringing in such low box office receipts globally. Some of the main theories include production issues, being released too close to The Last Jedi, and fan backlash to The Last Jedi. However Cruetz thinks these reasons aren't to blame. His report points out that the franchise has survived other major disappointments.