Disney and Lucasfilm are dealing with the first conspicuous setback of their five-year-old marriage.
"Solo: A Star Wars Story" has fallen far short of gargantuan box-office expectations.
The studio is pondering whether they should adjust course.
A small, rebellious, and inordinately vocal part of the fan community is delighting in those woes.
Fans hated 2017's The Last Jedi and called for a 'Solo' boycott as a form of protest.
They have also lamented Disney's rapid expansion and strip-mining of the franchise.
Star Wars became an iconic brand because of the very die-hard fans it has alienated.
From a business standpoint, Lucasfilms and Kathleen Kennedy should listen them and correct course.