Rihanna's new beauty line Fenty Beauty is becoming a fan favorite. Her brand makes customers feel important and sells them confidence boosting products. According to allure.com, "Rih is constantly giving us new tips for how to use the best-selling products, including a brand-new place to use highlighter... putting makeup on the ears is nothing new for the highlighter connoisseur... Rihanna's favorite ways to wear highlighter, [include] dusting some on the ears to extend the glow beyond the face.