Date 04/05/2018 - News People
During an on-stage interview with Mathias Döpfner, the CEO of Axel Springer, Business Insider's parent company, Amazon CEO Jeff Bezos told a story of a lesson learned. When he was 10 years old, he took a road trip with his grandparents. During the ride, he did something that caused his grandmother to burst into tears. His grandfather pulled over, had him get out of the car and told him this: 'it's harder to be kind than clever.' The incident had a profound impact on Bezos. This might be a clue in as to why his company is so obsessed with customer service; even at the expense of the employees.