Hulu, which now says it has more than 20 million subscribers, announced new programming plans and important changes in its advertising business during its NewFront event Wednesday in New York. The streaming service unveiled new series from Mindy Kaling and Blumhouse Television, a third-season of the Emmy Award winning original series The Handmaid?s Tale, the acquisition of ABC?s The Good Doctor and a multi-year deal for kids and family programming with DreamWorks Animation. Hulu also said it will launch dynamically inserted advertising in its Hulu with Live TV product later this year, it will offer ad-supported downloadable content, it will use Nielsen?s Digital Ad Rating for over-the-top as its currency for sales across the platform and it expanded sales effectiveness metrics with tools from HIS Market, Nielsen Buyer Insights, IRI and Experian.
02-05-2018 - Vidéo