New York ? Two popular entertainment brands ? Tina Fey's high school morality tale Mean Girls and the goofy undersea cartoon SpongeBob SquarePants ? lead the Tony Award nominations with 12 apiece. Another massive property, a play based on the wizard Harry Potter, also cast a spell, earning 10 nods. Fey, who adapted the story of her oft-quoted 2004 movie with her composer husband, Jeff Richmond, admitted they awaited Tuesday's announcement with bated breath. "We're new to this whole Broadway thing and this whole musical thing so it was hard to tell which way everything could swing," Richmond said.