On Sunday, April 1st, in a tongue-in-cheek announcement Netflix revealed that the personal autonomy, name and likeness of actor-writer-director Seth Rogan now contractually belongs to the streaming-media-giant. The statement announcing the acquisition read, "World-renowned Canadian person, prolific marijuana-doer, and winner of the 2015 MTV Movie Award for ?Best Kiss? Seth Q. Rogen has entered into a lifetime deal to transfer full ownership of his personal autonomy to Netflix, Inc.