VIDEO : ?Ready Player One? Opens With $53 Million

Warner Bros. /Village Roadshow?s ?Ready Player One? is off to a solid start at the box office this Easter, posting a four-day domestic start of $53 million from 4,234 screens and a worldwide box office start of $181 million. Prior to the weekend, trackers were split on how the film was going to perform, with some being more pessimistic with $40-42 million while others projected $55-60 million. ?Ready Player One? is hitting the upper end of that range, thanks in large part to an aggressive marketing campaign by WB that included a maze for fans of Ernest Cline?s book on Hollywood/Vine and a massive world premiere and VR installation at SXSW.