VIDEO : Google Goes GIF Gaga - or - Google Jams For GIFs

Google wants to make it easier to search for GIFs. The company has announced its acquisition of Tenor. The GIF search engine was founded in 2014. Details about the acquisition have not been released.
Tenor was initially launched as a way to search for GIFs both on desktop and on mobile. On mobile, it allowed users to quickly and easily search for GIFs straight from their keyboard. According to Tenor, a massive 300 million Tenor users search for GIFs 12 billion times every month.