Since Scrubs ended in 2010, Zach Braff could have had his pick of any starring role in a sitcom but, he admits, he "wasn't even entertaining the idea" of a return to network television until Alex, Inc. crossed his path. The single-camera comedy is based on the podcast StartUp, which tells the story of former NPR journalist Alex Blumberg's attempts to start his own podcast company. Braff stars as Alex Schuman, a father of two with a cautiously supportive wife who is launching a podcast business with his cousin. his family-oriented fare may seem like a departure from the quirkiness of Scrubs and the intense introspection of Braff's feature films, but that's precisely why he wanted to do it.