VIDEO : First Plus-Size Model Used In Self-Tanner Ad

Isle of Paradise, a self-tanner brand is making news.
They're the first company of it's kind to feature a plus-sized model. The ad also features un-retouched images of the model.
The mission of the U.K.-based vegan brand is ?we do self-tanning differently.?
Celebrity tanning expert and founder, Jules Von Hep said, ?Life shouldn?t be about size and shape, it should be about how something makes you feel. I didn?t look at any of the models for their particular shape, I just wanted them to have a personality and vibe that resonated with my brand.?