VIDEO : Spotify Is Going Public

Stockholm-based streaming giant Spotify finally made it official and filed documents for its much-rumored plans to go public on the New York Stock Exchange on Wednesday, pursuing the unusual option of a direct listing instead of a traditional IPO. Per the New York Times, that process is one ?in which no new stock is issued?and therefore no money is raised,? and that will allow investors and insiders to freely trade shares on the market. In other words, it bypasses the traditional method by which Wall Street financial institutions would stage-manage the entire IPO process, which means Spotify shares could immediately experience volatility as the company sprints out the door.