Tonya Crooks, AKA the BrowGal, shared some industry secrets recently in an article on Refinery 29
BrowGal's story began in 1992, when Crooks was studying fine art at the Royal Academy of Art
She found herself in need of extra money and started doing makeup on the side.
Crooks' BrowGal brand today boasts a 500,000-strong Instagram following, and a list celebrity clients such as Megan Fox, Julia Roberts, and Molly Sims.
Some advice that Crooks shared was for individuals to NOT blindly follow trends.
You consider your face shape and features before choosing a hairstyle, so why not apply the same logic to your brows?
The one thing Crooks says she sees far too frequently: Over-plucking the arch to try and create the illusion of shape.
"That's what we do at The BrowGal ? we educate our clients so that when they walk away, they know more about their own brows and face than they ever did before."