VIDEO : The Great Advertising Of The 'Cloverfield' Franchise

The 'Cloverfield' franchise has always had creative ways to advertise itself. The first film an alternate reality game was used to ploy players into wanting to see the movie, by leaving many of their questions unanswered. The latest film 'The Cloverfield Paradox' cleverly aired it's trailer during the Superbowl to let the masses know it was releasing on Netflix that night. Film critics are impressed by the film's publicist team.